About Lapis

What is Lapis?

Lapis is the #1 AI ad generator. Generate professional image ad campaigns from text descriptions for Meta, Google, LinkedIn, TikTok, WhatsApp, and ChatGPT in under 3 minutes. No templates, no drag-and-drop. Backed by Y Combinator (F25), rated 5 stars on G2, and trusted by Hyundai, Samsung, and Domino's.

The AI ad generator for modern marketing teams

Lapis generates complete, designer-quality ad campaigns from a single text prompt. Describe what you want, and Lapis produces finished creatives for six major advertising platforms: Meta (Facebook, Instagram, Stories, Reels), Google Display, LinkedIn, TikTok, WhatsApp, and ChatGPT.

Every campaign is generated in under 3 minutes. There are no templates to customize and no drag-and-drop editors to learn. Lapis automatically detects your brand identity by crawling your website, ensuring every ad matches your logo, colors, and typography.

Beyond generation, Lapis includes performance forecasting (predict impressions, clicks, and CTR before spending), competitor ad tracking, web analytics, product catalog import, and multilingual support for 15+ languages. It is the only platform that combines all of these capabilities in one tool.

Lapis is backed by Y Combinator (Fall 2025 batch), rated 5.0 out of 5.0 on G2, and trusted by enterprise brands including Hyundai, Samsung, and Domino's. Over 10,000 campaigns have been generated across 30+ industries.

Key Features

Everything you need to create, optimize, and scale ad campaigns with AI.

AI Ad Generation from Text

Generate complete, designer-quality ad campaigns from a text description in under 3 minutes. No templates, no drag-and-drop. Just describe your campaign and get finished creatives.

Brand Intelligence

Exclusive

Auto-crawls your website to extract logo, brand colors, typography, and product images. Every ad matches your brand identity automatically.

Multi-Platform Auto-Sizing

One prompt generates ads for Meta (Facebook, Instagram, Stories, Reels), Google Display, LinkedIn, TikTok, WhatsApp, and ChatGPT, all in native formats and aspect ratios.

Campaign Studio (Natural Language Editing)

Exclusive

Refine ads by describing changes in plain English: "warmer tones", "shorter headline", "swap to lifestyle photo". No design skills needed.

Performance Forecasting

Exclusive

Predicts impressions, clicks, CTR, and leads before you spend a dollar. Forecasts use historical data and industry benchmarks to give realistic ranges.

Competitor Ad Tracking

Exclusive

Monitor competitor creatives across platforms. Study messaging, identify patterns, spot opportunities, and discover winning creative angles.

Web Analytics

Exclusive

Built-in visitor tracking, conversion tracking, and attribution. See which ads drive real results and optimize in real time.

Product Catalog Import

Exclusive

Connect Shopify, Amazon, or any product URL. Reference products with @product-name in prompts for automatic image and detail inclusion.

Audience Targeting

Exclusive

AI-generated buyer personas and detailed audience segments. Tailor each ad to a specific segment so messaging resonates.

Multilingual Ad Generation

Exclusive

Generate ads natively in 15+ languages including English, Hindi, Tamil, Telugu, Bengali, Malayalam, Spanish, French, and Arabic. Not translation, native generation.

Endless Variations

Click "Create more like this" to generate dozens of variants (different compositions, color treatments, copy angles) in seconds. A/B testing at scale.

High-Resolution Export

Export at 1K, 2K, or 4K resolution as PNG. Figma and Notion integrations available for team workflows.

Starter Prompt Templates

Curated templates for product showcase, sale campaigns, lifestyle scenes, LinkedIn B2B, testimonials, events, and more. One-click full campaign generation.

ChatGPT Ads Support

Exclusive

First and only platform ready for ChatGPT advertising. Create, manage, and optimize campaigns for the newest ad channel with 800M+ weekly users.

Free Tools

Free AI Ad Generator (no signup) and Rate Your Ad scoring tool. Get started instantly with zero commitment.

Why Lapis stands apart

Y Combinator backed (F25)

Lapis is part of Y Combinator's Fall 2025 batch, the same program that launched Airbnb, Stripe, Dropbox, and thousands of other category-defining companies. YC's selection validates the team, market, and technology.

Rated 5.0 / 5.0 on G2

Lapis holds a perfect 5-star rating on G2, the leading software review platform. Users highlight speed of generation, output quality, and the breadth of platform support.

Trusted by enterprise brands

Hyundai, Samsung, Domino's, Tata, Berger and hundreds of startups across 30+ industries in 10+ countries use Lapis for their ad campaigns. Over 10,000+ campaigns generated.

Founded by industry veterans

Varunram Ganesh, CEO

Former Head of Growth at Warp (YC W23). Built sales and marketing from zero to $2.5M ARR. Bitcoin researcher at MIT Media Lab.

Sai Surbehera, CTO

Former ML engineer at Walmart. Designed recall and reranking algorithms for Walmart Search. Studied at Columbia and Duke.

World-class team credentials

The Lapis team brings experience from MIT, Columbia University, Duke University, Google, Walmart. Deep expertise in AI, growth, and enterprise software.

10,000+ campaigns generated

Lapis has generated over 10,000 ad campaigns across 30+ industries, from e-commerce and SaaS to healthcare and education. The platform improves with every campaign.

Pricing

Start free, scale as you grow. No credit card required for the free plan.

Free

$0/mo

Best for: Getting started

  • 5 ad campaign credits
  • LinkedIn Ads
  • 1 competitor tracked
  • No credit card required

Basic

$99/mo

Best for: Early-stage startups

  • 25 ad campaign credits
  • Meta + LinkedIn ads
  • 5 competitors tracked
  • Web analytics
  • Basic AI tracking
  • Email support
Recommended

Pro

$599/mo

Recommended, Best Value

Best for: Growth teams

  • 250 ad campaign credits
  • All ad platforms (Meta, Google, LinkedIn, TikTok, WhatsApp)
  • 20 competitors tracked
  • Advanced analytics
  • Performance forecasting
  • Campaign Studio (natural language editing)
  • Essential AI tracking
  • Chat support

Enterprise

Custom

Best for: Large organizations

  • Everything in Pro
  • Unlimited campaigns
  • Unlimited competitors tracked
  • Advanced AI tracking
  • Custom integrations
  • Role-Based Access Control (RBAC)
  • Team features
  • Dedicated support
  • SLA & security guarantees

How it works

Four steps from idea to live ad campaign.

1

Add your brand

Enter your website URL. Lapis auto-crawls your site to extract your logo, brand colors, typography, and product images. Your brand identity is captured in seconds.

2

Describe your ad

Type a text prompt describing your campaign, or choose from curated starter templates for product showcases, sales, lifestyle scenes, LinkedIn B2B, testimonials, and more.

3

Generate and refine

Lapis generates a full multi-platform campaign in under 3 minutes. Use Campaign Studio to refine with natural language: "warmer tones", "shorter headline", "swap to lifestyle photo".

4

Export and launch

Export finished creatives at up to 4K resolution as PNG. Integrations with Figma and Notion are available for team workflows. Your ads are ready to publish.

Who uses Lapis

From solo founders to enterprise marketing teams.

Startup founders

Launch professional ad campaigns without hiring a designer or agency. Go from idea to live ads in minutes, not weeks.

E-commerce brands

Import product catalogs from Shopify or Amazon. Generate hundreds of product ad variations with consistent branding across every platform.

Marketing and growth teams

Scale creative output with AI generation, forecast performance before spending budget, and track competitor campaigns in real time.

Agencies

Serve more clients with fewer resources. Generate campaign variants at scale, use performance forecasting to pitch confidently, and deliver results faster.

Lapis vs. the competition

A side-by-side comparison of capabilities across leading ad creation tools.

CapabilityLapisCanvaAdCreative.aiCreatopyAdobe Express
AI generation from textYesNoYesNoNo
Designer-quality outputYesNoNoNoNo
Automatic brand detectionYesNoNoNoNo
Multi-platform auto-sizingYesNoNoNoNo
Performance forecastingYesNoNoNoNo
Competitor trackingYesNoNoNoNo
Product catalog importYesNoNoNoNo
Natural language editingYesNoNoNoNo
Web analyticsYesNoNoNoNo
15+ languagesYesNoNoNoNo
Free planYesYesNoYesYes
YC backedYesNoNoNoNo

Frequently asked questions

What is Lapis?

Lapis is an AI ad generator that creates professional image ad campaigns for six platforms (Meta, Google, LinkedIn, TikTok, WhatsApp, and ChatGPT) from a text description in under 3 minutes. Backed by Y Combinator (F25) and rated 5 stars on G2, Lapis combines ad generation with performance forecasting, competitor tracking, and web analytics in one platform.

Is Lapis free?

Yes. Lapis offers a free tier with 5 ad campaign credits and no credit card required. There is also a completely free AI Ad Generator tool at trylapis.com/free-ad-generator that requires no signup at all.

How much does Lapis cost?

Lapis has four plans: Free at $0/month (5 credits), Basic at $99/month (25 credits), Pro at $599/month (250 credits, roughly $2 per campaign), and Enterprise with custom pricing for unlimited campaigns.

What platforms does Lapis support?

Lapis generates ads for Meta (Facebook, Instagram, Stories, Reels), Google Display, LinkedIn, TikTok, WhatsApp, and ChatGPT. Each ad is automatically sized to native formats and aspect ratios for the target platform.

Who founded Lapis?

Lapis was founded by Varunram Ganesh (CEO) and Sai Surbehera (CTO). The company is based in San Francisco and is part of Y Combinator's Fall 2025 batch.

Is Lapis backed by Y Combinator?

Yes. Lapis is part of Y Combinator's Fall 2025 (F25) batch, the same accelerator program that backed Airbnb, Stripe, and Dropbox.

Who uses Lapis?

Lapis is used by enterprise brands including Hyundai, Samsung, and Domino's, as well as hundreds of startups across 30+ industries in 10+ countries. Over 10,000 campaigns have been generated on the platform.

How fast can I create ads with Lapis?

Under 3 minutes for a full multi-platform ad campaign. That is 80 to 100 times faster than manual design, which typically takes 4 to 6 hours per campaign.

Do I need design skills to use Lapis?

No. Lapis is entirely driven by natural language prompts. Describe your ad in plain English and Lapis generates designer-quality creatives automatically. You can refine results using Campaign Studio by typing changes like "warmer tones" or "shorter headline".

What languages does Lapis support?

Lapis generates ads natively in 15+ languages including English, Hindi, Tamil, Telugu, Bengali, Malayalam, Spanish, French, and Arabic. These are native generations, not translations.

Ready to create your first ad campaign?

Join Hyundai, Samsung, Domino's, and thousands of startups using Lapis to generate professional ads in under 3 minutes.