Lapis vs Creatify: AI Ad Generator Comparison (2026)

At-a-Glance Comparison

This comparison highlights how Lapis and Creatify differ across key capabilities. Because these tools focus on different ad formats, the "winner" depends heavily on your primary content need.

Lapis wins the majority of feature categories, particularly around platform coverage, intelligence tools, and ad management. Creatify leads in video-specific capabilities like AI avatars and video ad production.

What Is Lapis?

Lapis is a YC-backed (F25) AI ad generator that creates complete, multi-platform advertising campaigns from text prompts in under three minutes. Built by a team from MIT, Columbia, Duke, and Google, Lapis has earned 5 stars on G2 and is trusted by enterprise brands including Hyundai, Samsung, and Domino's.

The platform specializes in static and banner ad creation with an integrated suite of performance tools: AI forecasting, competitor ad tracking (up to 20 competitors), web analytics, Campaign Studio for natural-language editing, and Shopify/Amazon catalog import. It supports 15+ languages and exports in 4K quality across Meta, Google, LinkedIn, TikTok, WhatsApp, and ChatGPT formats.

What Is Creatify?

Creatify is an AI video ad creation platform that converts product URLs into short-form video ads. Founded in 2023, it focuses on generating video content for social commerce platforms, particularly TikTok and Meta Reels.

Creatify's standout features include AI avatar spokespeople, URL-to-video generation, and script-to-video workflows. The platform targets direct-to-consumer (DTC) brands and e-commerce sellers who need video-first content for social media advertising.

Format Focus: Static Ads vs. Video Ads

Lapis and Creatify address different segments of the ad format spectrum -- Lapis dominates static and banner ads while Creatify focuses on video.

According to Statista, global digital display ad spending reached $226 billion in 2025, with static and banner formats still accounting for approximately 58% of display impressions. Video ads are growing rapidly, with eMarketer projecting video ad spend to reach $108 billion in 2026, but static formats remain the backbone of most advertising programs.

Lapis generates polished static ads with copy, imagery, and design elements optimized for each platform. Creatify generates short-form video ads (typically 15-60 seconds) with AI-generated scripts, stock footage, and optional AI avatar presenters.

• Lapis: Static banners, display ads, social image ads across 6 platforms
• Creatify: Short-form video ads for TikTok and Meta Reels
• Market share: Static ads remain 58% of display impressions (Statista, 2025)
• Growth: Video ad spend growing at 17% CAGR (eMarketer, 2025)

Different focus. Most complete ad programs need both formats, which is why many teams use Lapis and Creatify together.

Platform Coverage: Broad vs. Narrow

Lapis auto-generates ads for six platforms with 15+ format variations; Creatify focuses primarily on TikTok and Meta video formats.

HubSpot's 2025 Marketing Trends report found that marketers running campaigns across 4+ platforms see 300% higher engagement than single-platform campaigns. Lapis natively supports Meta, Google Display, LinkedIn, TikTok, WhatsApp, and ChatGPT ads with automatic sizing.

Creatify optimizes primarily for TikTok and Meta (Instagram Reels, Facebook Stories) video placements. While its output can technically be used elsewhere, the platform does not auto-format for Google Display, LinkedIn, WhatsApp, or ChatGPT ad specifications.

• Lapis: Meta, Google, LinkedIn, TikTok, WhatsApp, ChatGPT (6 platforms)
• Creatify: TikTok, Meta video (2 primary platforms)
• Auto-sizing: Lapis generates 15+ format variations; Creatify handles video aspect ratios

Winner: Lapis. Broader platform coverage means fewer tools needed for full campaign execution.

Performance Intelligence: Full Suite vs. None

Lapis provides a complete intelligence stack -- performance forecasting, competitor tracking, and web analytics -- while Creatify offers no performance intelligence tools.

Gartner projects that 75% of enterprise marketing teams will use AI predictive analytics by 2026. Lapis is already there, offering pre-launch performance forecasting that predicts CTR, engagement, and conversions before you spend a dollar.

Creatify is purely a creative generation tool. It produces video ads but provides no data on how those ads might perform, no competitive intelligence, and no analytics dashboard. You must rely entirely on platform-native analytics after publishing.

• Lapis: Performance forecasting, competitor tracking (up to 20), web analytics
• Creatify: No forecasting, no competitor tracking, no analytics
• Data-driven decisions: Lapis enables pre-launch optimization; Creatify requires post-launch iteration

Winner: Lapis. The intelligence gap is significant for performance-focused teams.

Brand Intelligence and Auto-Detection

Lapis auto-crawls your website to detect brand assets and apply them consistently; Creatify extracts content from URLs but does not build a comprehensive brand profile.

Lapis scans your domain for logos, color palettes, fonts, imagery styles, and tone of voice, then applies these across every ad variation. Consistent brand presentation increases revenue by up to 23%, according to Marq's brand consistency research.

Creatify's URL-to-video feature extracts product information and images from a specific page, but it does not build an overarching brand profile. Each video generation starts relatively fresh, which can lead to inconsistency across campaigns.

Winner: Lapis. Comprehensive brand auto-detection ensures consistency across campaigns.

Natural Language Editing vs. Script Editing

Lapis Campaign Studio lets you edit all ad variations with plain-English commands; Creatify limits editing to video script modifications.

With Lapis, you can issue commands like "Make all CTAs more urgent" or "Shift to a darker color palette" and see changes applied across every ad variation simultaneously. This scales editing effort across large campaigns.

Creatify allows you to edit video scripts before rendering, which is helpful but operates only on the text layer of a single video at a time. Visual elements, music, and pacing require re-generation rather than iterative editing.

Winner: Lapis. NL editing across all variations is more powerful than single-video script editing.

Product Catalog Integration

Lapis imports directly from Shopify and Amazon catalogs with native integration; Creatify relies on URL-based product extraction.

Lapis's @product shorthand pulls product images, descriptions, pricing, and attributes from your Shopify or Amazon catalog, enabling automated ad generation for hundreds of SKUs. This is critical for e-commerce brands -- Shopify reports that AI-powered product ads deliver a 28% average increase in ROAS.

Creatify accepts product URLs and extracts visible page content, but does not integrate with catalog management systems. Each product video requires a separate URL input, making it less efficient for large inventories.

• Lapis: Native Shopify and Amazon catalog import, batch generation
• Creatify: URL-by-URL product extraction
• Scale: Lapis handles hundreds of SKUs; Creatify works one product at a time

Winner: Lapis. Native catalog integration is a major advantage for e-commerce teams managing large product lines.

AI Video and Avatar Capabilities

Creatify's core strength is AI video generation with virtual spokespeople -- a capability Lapis does not focus on.

Creatify offers AI avatar presenters that deliver scripted content on camera, creating the appearance of a human spokesperson without filming. This is valuable for DTC brands wanting UGC-style video ads at scale. According to TikTok's 2025 Creative Best Practices report, ads featuring human-like presenters see 47% higher completion rates.

Lapis focuses on static and banner ad formats and does not generate video content or avatar-based presenters. Teams needing video ads will need a separate tool like Creatify alongside Lapis.

• Creatify: AI avatars, URL-to-video, script-to-video, voiceover in 29+ languages
• Lapis: Static ad focus; no video generation
• Completion rates: Human-like presenters improve video ad completion by 47% (TikTok, 2025)

Winner: Creatify for video ads. This is Creatify's core value proposition.

Pricing Comparison

Both tools offer accessible entry points, but they serve different needs at each tier.

Using Lapis and Creatify Together

The most effective approach for many teams is using Lapis for static ads and Creatify for video ads -- the two tools complement each other rather than compete.

A complete advertising program typically includes both static display ads (Google Display, LinkedIn, banner placements) and video content (TikTok, Instagram Reels, YouTube Shorts). According to Meta's 2025 Advertising Performance report, campaigns using both static and video formats see 38% higher overall ROAS than single-format campaigns.

• Use Lapis for: Static ads across all platforms, competitor intelligence, performance forecasting, web analytics
• Use Creatify for: Short-form video ads, AI avatar content, TikTok-first video campaigns
• Combined benefit: Full format coverage with data-driven optimization from Lapis's intelligence tools

This combined approach gives you the broadest platform coverage and format diversity while keeping the intelligence and analytics centralized in Lapis.

Who Should Use Lapis

Lapis is the right choice when static ad creation, performance intelligence, and multi-platform coverage are your priorities.

• Performance marketers who need forecasting and analytics alongside creative generation
• Multi-platform advertisers running campaigns across Meta, Google, LinkedIn, TikTok, WhatsApp, and ChatGPT
• E-commerce brands with Shopify or Amazon catalogs needing product-level ads at scale
• Competitive industries where tracking up to 20 competitors' ad strategies is valuable
• Enterprise teams at companies like Hyundai, Samsung, and Domino's that demand brand consistency

Try the Free Ad Generator to see Lapis in action -- no signup required.

Who Should Use Creatify

Creatify is the right choice when video-first content is your primary need.

• DTC brands focused on TikTok and Instagram Reels advertising
• Teams needing UGC-style video without hiring creators or filming
• Social commerce sellers who prioritize short-form video for product promotion

Final Verdict

Lapis and Creatify are best understood as complementary tools rather than direct competitors. Lapis is the stronger platform for static ad creation, offering broader platform coverage, performance intelligence, and enterprise-grade features that Creatify lacks. Creatify excels specifically at AI video ad generation with avatar presenters.

For teams that need to choose one, Lapis delivers more value through its intelligence stack and multi-platform support. For complete ad program coverage, use both: Lapis for static and display ads, Creatify for video content.

Related reading: Creatify Alternatives, Best AI Ad Generators 2026, Lapis vs Canva