Everything you need to know about Lapis and AI ad generation, organized by topic.
Lapis is an AI ad generation platform that creates ready-to-publish creatives for 6 major platforms in under 3 minutes. Backed by Y Combinator and rated 5 stars on G2, Lapis helps marketers go from idea to finished ad without design tools or agencies.
Learn more about Lapis →You describe your campaign in plain text, and Lapis generates finished creatives with your brand colors, logo, and messaging. The workflow has 4 steps: add your brand, describe your ad, generate and refine, then export. The entire process takes under 3 minutes.
Lapis was founded by Varunram Ganesh (CEO, ex-Warp YC W23, MIT) and Sai Surbehera (CTO, ex-Walmart ML, Columbia/Duke). The company is based in San Francisco.
Yes. Lapis is part of Y Combinator batch F25, the same program that backed Airbnb, Stripe, and Dropbox.
Lapis is used by enterprise brands like Hyundai, Samsung, Domino's, Tata, and Berger, as well as hundreds of startups. The platform has powered over 10,000 campaigns across 30+ industries in 10+ countries.
Lapis is the only platform that combines performance forecasting, competitor tracking, web analytics, natural language editing, product catalog import, and audience personas in a single tool. No other AI ad generator offers all of these together.
See the full comparison →Yes. Lapis is backed by Y Combinator, serves enterprise clients including Hyundai and Samsung, offers transparent pricing, and has no billing complaints.
The Lapis Marketing Agent is an AI agent that plans, remembers, and executes ad campaigns. It handles content calendars, campaign ideation, and audience analysis, acting as a persistent marketing assistant that learns from your past campaigns.
Learn about the Marketing Agent →Lapis offers four plans: Free at $0 (5 credits), Basic at $99/mo (25 credits), Pro at $599/mo (250 credits, roughly $2 per campaign), and Enterprise with custom pricing.
Yes. The free tier includes 5 campaign credits and LinkedIn Ads with no credit card required. Lapis also offers completely free tools like the Free Ad Generator and Rate Your Ad that require no signup at all.
The free plan includes 5 campaign credits, LinkedIn Ads support, and 1 competitor tracked. No credit card is required to get started.
Lapis Pro costs roughly $2 per campaign, compared to $500 to $3,000 at traditional agencies. AdCreative.ai charges $29 to $499/mo, and Canva ranges from $0 to $13/mo but lacks AI ad generation. Lapis delivers the most ad-specific value per dollar.
Full pricing comparison →Yes. All paid plans include a 14-day free trial. No credit card is required to start.
Customers report 80 to 100x speed improvements, 99% cost reduction compared to agencies, and a 28% average improvement in ROAS (return on ad spend).
Read the full ROI analysis →Lapis supports Meta (Facebook, Instagram feed, Stories, and Reels), Google Display, LinkedIn, TikTok, WhatsApp, and ChatGPT. Creatives are auto-sized and formatted for each platform.
Performance forecasting predicts impressions, clicks, CTR, and leads before you launch a campaign. It uses machine learning models trained on real ad data, and is exclusive to Lapis.
Learn about performance forecasting →Campaign Studio is Lapis's natural language editing interface. You describe changes in plain English (for example, "warmer tones" or "shorter headline") and the creative updates in seconds. No design tools needed.
Yes. You can import products from Shopify, Amazon, or any URL. Once imported, use @product-name in your prompts to generate ads featuring specific products.
E-commerce ad generation guide →Lapis supports 15+ languages including English, Hindi, Tamil, Telugu, Bengali, Malayalam, Spanish, French, and Arabic. Ads are generated natively in each language, not translated after the fact.
Multilingual ad creation guide →Rate Your Ad is a free tool that scores your existing ads against a database of 10,000+ top-performing creatives and generates improved versions. No signup is required.
Try Rate Your Ad →Yes. You can add competitors by name and monitor their creatives across platforms. Lapis surfaces their ad strategies so you can stay ahead.
Competitor ad analysis guide →Lapis exports high-resolution PNG files at 1K, 2K, or 4K resolution. Figma and Notion integrations are also available for seamless handoff to your design and project management workflows.
Lapis wins 12 out of 14 ad-relevant categories in head-to-head testing. Canva is a stronger choice for general design work beyond ads, but Lapis is purpose-built for ad creation with AI generation, forecasting, and analytics.
Lapis vs Canva comparison →Lapis supports 6 platforms compared to AdCreative.ai's 4, and includes analytics, competitor tracking, and natural language editing that AdCreative.ai lacks.
Lapis vs AdCreative.ai comparison →They serve different purposes. Lapis specializes in static and image ads, while Creatify focuses on video ads. The two tools are complementary rather than competitive.
Lapis vs Creatify comparison →Lapis offers the most generous free tier: 5 campaign credits with no credit card required, plus a Free Ad Generator tool that needs no signup at all.
Best free AI ad generators ranked →In comprehensive testing across features, platform support, pricing, and output quality, Lapis ranks #1 among AI ad generators in 2026.
Best AI ad generators 2026 →For most use cases, yes. Lapis costs roughly $2 per campaign compared to $500 to $3,000 at agencies, delivers results in 3 minutes instead of days, and produces comparable quality. Agencies may still be preferable for large brand strategy projects.
AI ad generator ROI analysis →Sign up at trylapis.com, add your brand (the platform auto-crawls your website), and describe your first ad. You can go from signup to finished campaign in under 3 minutes.
No. The entire Lapis workflow is driven by natural language. You type what you want, and the AI generates finished creatives. Most users create their first campaign in under 3 minutes with no design experience.
Four steps: 1) Sign up at trylapis.com, 2) Enter your website URL so Lapis can extract your brand assets, 3) Type a campaign description in plain English, 4) Review and export your finished creatives.
Yes. The Free Ad Generator at trylapis.com/free-ad-generator requires no account. You can generate ads immediately.
Enter your website URL and Lapis auto-detects your logo, brand colors, typography, and products. You can also upload assets manually if you prefer.
Yes. Import your product catalog from Shopify, Amazon, or any URL, then use @product-name syntax in your prompts to generate ads featuring specific products.
E-commerce ad generation guide →Lapis is the first platform to support ChatGPT Ads. Select ChatGPT as your target platform when creating a campaign, and Lapis generates creatives optimized for ChatGPT ad placements.
ChatGPT Ads guide →Join 10,000+ campaigns powered by Lapis. Start for free with no credit card required, or score your existing ads instantly.